Vicki Morrall
Accounting Partner Director

As Accounting Partner Director, Vicki brings her full range accounting experience and commercial expertise to support our partners.

Vicki Morrall

About Vicki

Vicki is responsible for leading Source Advisor’s strategic partnerships with UK Accountancy practices, working with senior partners and leadership teams, to support sustainable and compliant R&D delivery.

Her background spans professional practice, industry, and entrepreneurship. After training with a top-20 accountancy practice, Vicki moved into Finance Director roles within engineering and manufacturing businesses, before specialising in R&D tax relief. She later co-founded Luvo Financial, an R&D tax consultancy that was acquired by Source Advisors in 2021.

Since joining Source Advisors, Vicki has built and led the firm’s partnership strategy, focusing on long-term relationships, technical confidence, and policy informed insight.

In the media

At Source video series host – Watch here

Accountancy Today – Accounting Partner Director appointed
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In her own words

“My focus is on helping practices feel confident in how they approach R&D, particularly as scrutiny and policy continue to evolve. That means combining technical understanding with clear communication, practical insight, and a genuine appreciation of how accountancy firms operate day to day.

I work closely with senior leaders in accountancy firms to build long-term partnerships that are open, practical, and beneficial to our partners.”

View posts by Vicki Morrall

Accountants
Vicki Morrall | Accounting Partner Director

Claim Notification Form – upcoming deadline

Claim Notification Forms (CNFs) are still a hot topic. When are they needed, when are they not? We also then had the recent concession from

Accountants News
Accountants
Vicki Morrall | Accounting Partner Director

R&D Claim notification form – key information

Updated January 2025 You will have heard that soon, in some circumstances, HMRC will need advanced notice of your intention to claim R&D tax relief.

HMRC and policy news
HMRC tax and policy
Vicki Morrall | Accounting Partner Director

How is the pressure on HMRC impacting R&D enquiries?

A headline in The Times, Saturday 20 May 2023 stated “Brace yourself for more HMRC chaos” and warned that new tax rules would mean more