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Vicki Morrall
Accounting Partner Director

As Accounting Partner Director, Vicki brings her full range accounting experience and commercial expertise to support our partners.

Vicki Morrall

About Vicki

Following a degree in Accountancy Vicki went to a top 20 firm for her professional training. After 3 years in practice, she moved into industry acting as Finance Manager then Financial Director and Shareholder in engineering and manufacturing businesses. Running a business has giving Vicki significant experience and knowledge of the many challenges facing SMEs. She has since acted as an accredited advisor and business coach in cash flow planning, cash management and funding.

In late 2013 she was asked to join a specialist R&D tax consultancy and from there co-founded Luvo Financial in 2015. In 2021 Source Advisors acquired Luvo, which allowed Vicki access to additional services for her clients and partners.

Vicki is working with our team to further develop our extensive range of tools, benefits and services to meet the needs of our Accounting Partners.

In the media

Accountancy Today – Accounting Partner Director appointed
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In her own words

“As a director, owner and adviser to SME businesses, I know the true value that accountants can bring to their innovative clients every day. Source Advisors always felt like a great provider with the same attitude to quality assurance and rigour that I bring to my own work. It’s a pleasure to work with Accountants to share my knowledge of R&D tax relief alongside my experience wider commercial expertise.”
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