Home | About us | Meet our team | Vicki Morrall
Vicki is responsible for leading Source Advisor’s strategic partnerships with UK Accountancy practices, working with senior partners and leadership teams, to support sustainable and compliant R&D delivery.
Her background spans professional practice, industry, and entrepreneurship. After training with a top-20 accountancy practice, Vicki moved into Finance Director roles within engineering and manufacturing businesses, before specialising in R&D tax relief. She later co-founded Luvo Financial, an R&D tax consultancy that was acquired by Source Advisors in 2021.
Since joining Source, Vicki has built and led the firm’s partnership strategy, focusing on long-term relationships, technical confidence, and policy informed insight.
Accountancy Today – Accounting Partner Director appointed
Read more
“My focus is on helping practices feel confident in how they approach R&D, particularly as scrutiny and policy continue to evolve. That means combining technical understanding with clear communication, practical insight, and a genuine appreciation of how accountancy firms operate day to day.
I work closely with senior leaders in accountancy firms to build long-term partnerships that are open, practical, and beneficial to our partners.”